Final Draft-----Globalization of Culture Through the Media

Kraidy(2002) declares that globalization of culture will not completely homogenize and some parts will coexist in article "Globalization of Culture Through The Media". Firstly, author presents the theory "cultural imperialism" that mass media has great effects on culture. Though most mass media come from developed and industrialized countries, which makes western countries lead the flows of information, however, cultural imperialism has been replaced by globalization  because after Cold War subnational, national and supernational levels appear and cultural imperialism lacks coherence and direction. Also how mass media influence the globalization of culture is flexible. Then authors shows three perspectives on the globalization of culture. First one is the media increases homogenization of cultural differences. However this theory is limited because objects chosen for researches are unrepresentative and global is privileged over the local. Second one is cultural hybridization, which shows that globalization and localization are the products of mixed tradition. Third theory shows three features of hybridization including mixing individual cultural systems. Finally Kraidy(2007) suggests that globalization of culture is the process for different elements to coexist.

 

    

 

Reference:

    

    Kraidy, M. M. (‎2002). Globalization of Culture Through the Media - ScholarlyCommons...

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